HomeLifestyleMediaAdtheorent CEO James Lawson On Going Public Via SPAC Merger
Adtheorent CEO James Lawson On Going Public Via SPAC Merger

Adtheorent CEO James Lawson discusses the SPAC merger with MCAP Acquisition Corp. (MACQ). Adtheorent applies machine learning and AI to boost the effectiveness of digital advertising. They evaluate and assign predictive scores on how likely is an ad target to respond. Their new equity valuation is $1B. James discusses the $100M target pipe may grow to $120M oversized pipe. Tune in for the full discussion with Oliver.

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