HomeLifestyleRetailAmazon Broadening Of Affirm's Base
Amazon Broadening Of Affirm's Base

Amazon (AMZN) is planning to test customers being able to split the cost of purchases of $50 and up into monthly payments. Mizuho's Dan Dolev has a buy rating on the stock with a $110 price target. A survey shows that nearly 50% of Amazon shoppers are likely to use a buy-now-pay-later offering. He estimates that this could drive 20% to 30% of potential upside to medium-term GMV (gross merchandise value). Could the partnership launch Affirm into a higher orbit?

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