Bed Bath & Beyond (BBBY): The Category Killer

Bed Bath & Beyond (BBBY) are victims of their own success and profitability, says Emerson Delgado. He discusses how BBBY announced a new equity offering in effort to avoid bankruptcy. He talks about key mistakes that BBBY made. He notes how BBBY lost their pull when consumers had other options, nothing unique or different. He mentions how to become a successful retailer you have to be differentiated and believed by a meaningful target customer group, and BBBY did this by becoming a destination retailer in an important category. In other works, they became one of these category killer retailers. He then goes over the outlook for retail in 2023. Tune in to find out more about the stock market today.