COST, GIS, NKE, DIS, SBUX: Successful Brands For Investors To Watch

Costco (COST), General Mills (GIS), and Nike (NKE) are companies with a track record of exceeding analyst expectations, notes Greg Portell. He talks about successful brands for investors to watch. He goes over how Disney (DIS) and Starbucks (SBUX) will transition from boomerang leaders (Schults, Iger) to the next generation. He looks at why consumers choose some brands over others. He then analyzes company cost-cutting measures. He says to expect growing tension in brand-retail-consumer, and companies with strong balance sheets will become bolder with their moves. Tune in to find out more about the stock market today.