Under Armour (UAA) is todays under 30 stock. Alex Coffey and Ben Lichtenstein discuss Morgan Stanley (MS) upgrading Under Armour (UAA) from Overweight to Equal Weight with a price tag of $24 up from $23. Alex and Ben speaj with Shawn Cruz about Analyst Kimberly Greenberger's UAA report which stated Under Armour (UAA) has an opportunity to outperform its athletic apparel peers due to 1) lower relative supply chain risk, 2) China consumer backlash, 3) industry channel check momentum, & 4) likely conservative '22 guidance & expectations. Shawn talks about how Under Armour (UAA) being in Kohl’s might have an influence on Under Armour’s success and that UAA’s lower price point could help it beat Nike (NKE) Lululemon (LULU).
07 Feb 2022