Alphabet (GOOGL) agreed to a an estimated $2B 7-year deal for NFL Sunday Ticket to air on YouTube. Piper Sandler stated that Alphabet (GOOGL) deal for the NFL Sunday Ticket accelerates the move of advertising dollars to streaming. Also, Citi stated that the deal could accelerate subscription services. Jenny Horne and Caroline Woods weigh in on NFL and Alphabet (GOOGL) deal to broadcast on YouTube.
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