Nike (NKE) Long-Term: Direct-To-Consumer Winning

Nike (NKE) stock price was down last quarter likely due to inventory issues and a slowdown in China. Though, direct-to-consumer seems to be faring better. “Under Armour (UAA) consumer happiness is higher than Nike (NKE). Also, Adidas (ADDYY) is lagging behind both brands. How is the Air Jordan line performing? The long-term story for Nike (NKE) will be direct-to-consumer as their global web visits are up 19% year-over-year and at all-time highs,” says LikeFolio’s Andy Swan. Tom White and Kevin Hincks weigh in on Nike (NKE) revenue and margins.