Roku Inc. (ROKU) stock price is down almost 70% year-to-date. Roku has about 60M active accounts and the streaming service aggregator is getting into the advertising space. “Roku became popular during the Covid-19 pandemic as people were staying home and searching for content. Even though the ROKU stock has fallen recently, social media consumer purchase intent mentions are at the same levels as 2020. Smart TV usage, smart TV purchases, and streaming are all tailwinds for ROKU. On the other hand, subscriber fatigue is slight a headwind. Apple (AAPL), Alphabet (GOOGL), and Amazon (AMZN) are all still chasing ROKU,” says LikeFolio’s Landon Swan. Tom White and Kevin Hincks weigh in on the ROKU stock weakness and company profitability.
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