There's a positive trend of overall visits to our superstore category, says Ethan Chernofsky, CMO, Placer.ai. We look at companies like Target (TGT) that invested in technology and have reasons to come to the store, like the Ulta and Disney store-in-stores. He also talks about Costco (COST) and it's incentive to come to the store due to its membership fees. Ethan discusses Walmart (WMT) and points out its competition with the dollar discount retailers.