Brands Need To Be Less Judgmental Of Consumers

Making adjustments to spending patterns is not a trend for consumers, says Katie Thomas. She discusses the state of consumer. She talks about how the concept of trading down can be best explained as the convergence of quality and optionality, loyalty, and brand switching. She then goes over how retailers and brands need to take a less judgmental look at what consumers are experiencing. She also notes how consumers are adjusting to rising inflation. Tune in to find out more about the stock market today.