Costco (COST) stock price is down about 10% after releasing November numbers. “Same-store sales continue to decline month-over-month. However, Costco new membership social media mentions are up 9% year-over-year. I think this is because consumers would like to buy in bulk more as inflation and food price concerns continue to climb. People would like to stretch the dollar as much as possible. Costco’s Kirkland brand is doing well recently. Though, when Costco (COST) releases their earnings report, the expectations are low,” says LikeFolio’s Landon Swan. Tom White and Kevin Hincks weigh in on the potential of a Costco membership fee increase.