John McNichol explains Farmer Bros., a coffee, tea and culinary products company that distributes to restaurants, hotels, and conventions across the country. B. Riley upgraded their stock to a buy rating with a new price target of $12.50. Next he discusses Cleveland-Cliffs, a vertically integrated producer of iron ore and steel products. Lastly, he delves into Conn's, an appliance rental finance company. He sees a critical technical breakout above 17, on the chart.