"Advisors need to help investors navigate rough waters of the current market and establish rules for any strategy. Always have a predetermined reason to buy and sell and build positions over the next 12 months. Apple (AAPL) demand is supposedly down, which could mean inflation could start falling. Microsoft (MSFT) stock price will continue to drop, but I like a buy around $223. My ETF picks are NOPE and AXSPX," says Eddy Gifford.