The S&P 500 Twitter Sentiment Index Launch

S&P Dow Jones announces the S&P 500 Twitter sentiment index series launch. The index series includes the Twitter Sentiment Index and Twitter Sentiment Select Equal Weight Index. Peter Roffman and Jared Podnos weigh in on new indices using a sentiment scoring model to analyze the financial conversation on Twitter. The idea is to capture and measure the performance of companies being talked about most favorably on social media.