There are rumblings that advertising spend is down significantly. “The Trade Desk (TTD) consumer happiness has been higher lately. Also, social media mentions are becoming robust for the company. According to the latest Trade Desk (TTD) earnings report, it is outperforming the industry. There has been a shift of users who are talking about streaming media content, which includes live TV, shows, and movies. This streaming content is using The Trade Desk (TTD) for ads. Traditional cable demand seems to be trending lower,” says LikeFolio’s Megan Brantley. Tom White and Kevin Hincks weigh in on the evolution of TV.
03 Mar 2023